Our History


Zaptitude was founded in 2013 by Dan Lynn as a company dedicated to helping our clients drive incremental sales through customer referrals. Our patent pending technology, Good Influence, was the backbone social activation engine for the famous Ice Bucket Challenge, the largest and most impactful social fundraising phenomena in history.  Good Influence amplified donations to the ALS Association by over $1,300,000.

Why do we care so much about leveraging technology to help drive measurable results and helping marketers get all the props they deserve? Because customer referrals and digital marketing technologies are in our DNA. Our team has its roots in building scalable customer referral programs and developing innovative digital sales and marketing platforms, stemming back to the earliest days of digital. We see the incredible business possibilities of the new connected world - where technology and marketing collide. We see the powerful results our customers are realizing every day through the significant customer referrals and sales amplification driven by Good Influence.